Do you Know how your visitors use your website? Does your Facebook post performing low OR just reached to few 1000 users? Have you thing about what time is good for post on Facebook. Now You can track user activity by using these tools. Your can analyse your Facebook page performance with other page. These tools will monitors and interacts with your social page, blog visitor and lets you know which keyword, tag, ads type etc. attract them more. Below i will discuss few of these Tools that can perform this task for your.
Lets start with Lucky Orange. In my last post i discussed about tools that are essential for your website to engage visitors into activity and increase your subscribers. Now today i am discussing about how to analyse your website performance and social media post/ ads performance. So that your can point out that what is missing in your ads, why customer are not converting into sell order, in which area on your website getting more hit, which keyword, post , ads performing better than other.
Lucky Orange is a complete solution for monitoring your website. Actually we don’t know what activity performed by visitor of our website. There Lucky Orange came to the picture. This Tool provides you the complete video of what visitor did on your website. which text he clicked. where he move his mouse. Below is few important feature of Lucky Orange.
Visitors Video You can watch every visitors activity using video file.
HeatMap shows the area the got more click or cursor move by visitor to that point.
Conversion Funnel tell you statics about your conversion form process. like how many visitors completed 2nd step, where people not performed next step such as checking out or creating an account.
Chat option try to hold visitors to leave your website. It is similar to OptinChat.
What you can do with this performance report? There are some tips that you can follow to improve your conversion ratio. First watch visitors video and find screen area, text click, mouse placement etc. Now take a look on HeatMap and Find all the area mark with red color. Merge both statics and decide which text, button, action should place on Red marked area. Try to place action button like place order, discount coupon, or display ads there too. Now look at conversion funnel if visitor leave website after 2nd step, so rearrange order placement process to 2 step process only. Another Important thing is you should change image and contain written in step 2 because it is not attracting visitors to complete the order.
Fan Karma is all about your post and ads performance in social medial. they offer integration for every social networking like Facebook, Twitter, Google+ etc. Facebook also provides performance report but this report is only about your ads. It not let you compare your ads with your competitor’s ads. Also analyse engagement of user, best times for posting, best topic to post, understand your Fan’s interest etc. It is not just for your own page but for all competitor’s page as well. Lets look at the features offer by Fan karma.
Post Insights let you know best time for posting in regular day also in weekend days. It suggest you best types of posts and best topics that you can post on social media. You would know that how many times in a day you have to post on social media.
Fan insights show you your fan’s interest what they really what from your page. How many fans are active in your page activity.
Competitive Positions analyse other’s page too. point out which topic is getting attention on competitor’s page. You can compare content of all pages too. They provides market share, KPI matrix and average values in performance report.
Tag the post and see which topics are working best and find the most engaging content.
What you can do with this performance report? May be you are champion in social media marketing that means there also exist a world champion too. A user is a customer for all but who will get the user is all depends on your ads content, interest, topic you select. So look at competitor’s page performance, get keyword that attract user also get topic which he used in his post or campaign. Create your post on the topic related to competitor’s topic and interest Try to convert his user to your’s user. There are some tips that you can follow to improve your conversion ratio. First watch visitors video and find screen area, text click, mouse placement etc. Now take a look on HeatMap and Find all the area mark with red color. Merge both statics and decide which text, button, action should place on Red marked area. Try to place action button like place order, discount coupon, or display ads there too. Now look at conversion funnel if visitor leave website after 2nd step, so rearrange order placement process to 2 step process only. Another Important thing is you should do that change image and contain written in step 2 because it is not attracting visitors to complete the order.
Optinchat launched early in march 2017. It is really cool thing you should have on your website. I install Optinchat in my blog and here is performance report. Within 5 days i got 14 email subscriber through Optinchat. I just started blogging in 1st week of this month but still all visitor are showing interest in Optinchat. That means Optinchat is better tool for user engagement also you can observe user behavior for the item you are offering through chat box. Optinchat increase your subscription rate by 25%. You are viewing a message box in lower right corner with my picture. This is Optinchat. Optinchat is very interactive & boost your user engagement rate. It is free and very easy to install. OptinChat is now support desktop version only. you will get mobile version in next few month.
Do you want to know what are the long tail keywords for your website? Are you curious if it can help you boost your traffic? Here the Keyword Shitter it will helps you to know more about long tail keywords. You have to install chrome or Firefox extension of keyword shitter. Once you have installed the browser addon, go to KeywordShitter.com. Enter your keyword. As you can see in the image below, keywords with their search volume and long tails keyword start showing up under the text area.
Country specific search volume data on the keyword tool of your choice.
Favorite option that saves your keywords and allows you to export keywords in bulk.’Adds all keywords’ option that allows you to add all keywords found on the page
I already discuss this in my last blog. But if we are discussing about performance report and left the Google Analytics behind that’s not fare. Google can answer almost every question about your website and user behavior. How to measure traffic, device in use to access website, visitor interest, country etc ? You can install Google analytics counter WordPress plugin. Google Analytics wordpress plugin lets you measure your advertising rate of interest as well as track your website visitor, Flash, video, and social networking sites and applications. Every week just check google analytics report for number of unique visitor you have, bounce rate, device use for accessing your website etc. Choose your next promotional move accordingly. IF you find more visitor are using mobile device then create you promotional ads for mobile users.
As i said in my last post that i will write about Automation tools but i am still writing about some tool like buffer that works for your when your are sleeping. Also i will share some tactic to increase your website ranking in google search engine. i will discuss tool that are available for correcting error in your website & rank website in higher place. I am going to publish the post in 3-4 days. So Don’t forgot to subscribe for email about my new post.